Chinese motorcycles are on fire: go to Africa and create an electric motorcycle version of "Didi"

In 2019, the fate of a group of people changed due to a brief meeting during the Canton Fair. Motorcycle drivers in Nigeria have since driven electric motorcycles from China.

This is a win-win good business: the cost of a fuel motorcycle running a kilometer is about 3 cents, while electricity only costs 3 cents, and the driver of the motorcycle can save the money for buying a car in a year; Manufacturers that originally competed in the fuel motorcycle market have opened up a new "blue ocean market" with electric motorcycles.

Motorcycles were once one of the most brilliant industries in China, and after entering the 21st century, with the arrival of the wave of motorcycle bans and consumption upgrades in some large cities, four-wheeled passenger cars replaced motorcycles as mainstream transportation. On the one hand, motorcycle enterprises have opened the road of transformation and upgrading to large displacement, intelligence, new energy and high quality; On the one hand, it accelerates the switch of tracks and flocks to emerging markets.

Go to Africa!

In Nigeria, motorcycle drivers can be seen everywhere shuttling through the streets and alleys, and the army of motorcycles has taken on the "traffic burden" of many cities.

Since 2014, a number of online platforms have emerged in the African market, such as Uganda's SafeBoda and Nigeria's MAX Okada. Africa has become an important market for the export of China's motorcycle industry.

Electric motorcycles specially designed for the African market

"Going to Africa, there is a big incremental market for electric motorcycles." Jinzhen calculated an account to the Southern Financial All Media reporter, taking an African country of 12 million people as an example, there are about 400,000 motorcycles engaged in ride-hailing services, if these traditional fuel motorcycles are changed to electric motorcycles, the market cannot be underestimated.

A Ghanaian company called Sun Taxi was the first local importer of electric vehicles, motorcycles and tricycles from China. Emmanuel Flimpen, the company's technical expert, said that the "low economic cost" is an important factor for local consumers to choose electric motorcycles. "In Accra, where traffic jams, motorcycles have to brake frequently, increasing fuel consumption. Therefore, for many Ghanaian consumers with limited economic ability, choosing an electric motorcycle is undoubtedly a good choice. ”

Corona Transportation has partnered with MAX Okada to export commercial electric motorcycles

In Search of "Spring"

Thanks to the transformation and upgrading of enterprises, China's motorcycle industry is ushering in a new "spring".

According to customs statistics, China's motorcycle exports in 2021 were 11.927 million units, a year-on-year increase of 23.0%; The export value was 7.01 billion US dollars, a year-on-year increase of 39.7%, a new high in 10 years. Even in the case of a decline in motorcycle exports in 2022, the unit price of motorcycle exports increased by 28.3% compared with 2021.